Field notes
Field notes and guides from Connect Vertex Base on application analytics, observation practice, and user behaviour tracking decisions.
Short essays and practical notes from our Sydney practice. Topics stay close to application analytics and the craft of watching how people use products.
After-hours observation windows in Australian time zones
National applications mean evening users in Perth and early shift workers in Brisbane. Scheduling has to respect both.
What belongs in a behaviour briefing (and what does not)
A useful briefing is shorter than a slide museum. Here is the spine we reuse across audits.
Naming events so support can read them
If support cannot guess what an event means from its name, the name has failed — regardless of how clever it looks in a tracking plan.
Recruiting participants without exhausting your support list
Support teams know your frustrated users — but they should not be your only recruiting channel for observation work.
When the funnel and the session disagree
A funnel step can look healthy while every observed person hesitates there. Here is how we treat that disagreement.