Sydney practice · Application analytics
How people move through your application — recorded with care
We observe real sessions, read the trails left in analytics, and write findings that product and support teams can act on without guessing.
What we deliver
Evidence before the redesign
Connect Vertex Base is a Sydney practice focused on application analytics and user behaviour tracking. We do not sell software licences. We sit with your team, watch how people use the product you already ship, and write what the evidence shows.
Our work suits product managers, support leads, and founders who already collect events or session recordings but struggle to turn those trails into clear decisions. Engagements are scoped in hours and days, not subscriptions.
Related work
Engagements you can request
Analytics Interpretation Workshop
A facilitated half-day where product, analytics, and support agree what events mean and which behaviours matter for the next decision.
Journey Observation Sessions
Moderated sessions where we watch people complete agreed tasks in your application and capture behaviour notes for your team.
Quarterly Behaviour Review
A recurring review that revisits your application analytics, compares periods, and briefs stakeholders on shifts in user behaviour.
User Behaviour Audit
Our flagship engagement: observe real use, reconcile it with tracked events, and deliver a plain-language briefing your team can act on.
From recent briefs
What clients notice first
They caught that our checkout drop-off was not a payment bug — people could not find the delivery date field under the accordion. That one note paid for the audit.
The workshop was slower than I expected, which turned out to be the point — we finally agreed what our event names actually meant.
How an engagement runs
From intake to briefing
Every engagement follows the same spine: clarify the decision you need to make, observe real use, reconcile that with tracked behaviour, then deliver a plain-language briefing.
Walk through the process